Identify opportunitiesStarting strong in a project can determine its success in the future. The key is to begin by identifying opportunities with true value. A clear goal with a significant, measurable impact is a must and helps every party involved in the project. Thus, we work alongside our customers to identify or adapt an already existing idea when necessary, focusing on what you probably really care about: improving KPIs and reaching business goals.
ResearchOnce the project is clearly scoped, we evaluate different available alternatives to tackle it: from classic techniques to state-of-the-art solutions. More often than not, ML projects are experimental by nature and carry some uncertainty and in this way, we reduce their risk. Throughout this phase, we work on proofs of concept and gather preliminary results to assess its feasibility.
DevelopmentBacked by our learnings in our previous step, at this point we have a clear idea of the problem’s domain and the necessary steps to address it. We start by getting baseline results to compare to. We iterate on the solution we build, incrementally improve upon it. Once we reach the intended results, we get our models out on production, where they actually shine and deliver value.